Sure, you could tell a story in copy, but 72% of people would rather learn about a product or service in video than text. Video tells a story: Video allows you to craft a narrative about your brand and guide the viewer through it.Video adds movement and energy to the viewer experience, preventing the boredom that’s often associated with reading long blocks of copy. Video is visually stimulating: Today’s consumers have the attention span of a goldfish, which means marketers need to do everything they can to earn and keep their attention.Many of those brands leverage different types of animation and storytelling techniques to craft compelling videos instead of text or image-based media – a decision that comes with many perks, including: In just the past year, the number of brands using video marketing has risen from 63% to 81% – a telling statistic that shows the power of video as a modern marketing tool.
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